Months ago, on another blog, http://2knowthetruth.blogspot.com , I posted this thought and was highly criticized for it, God knows why. After a recent discussion concerning irrational behaviour I decided that it's time to get it up again. Here it is for your enjoyment.
The Hormonal Choice
Scientists exploring the chemistry of the brain write about a group of "chemicals which are registered together only during the initial stages of courtship". They are sometimes referred to as the "love cocktail". They are: phenylethelamine, dopamine and oxytocin. Prof. Hazan of Cornell Univ.
These chemicals help create neural pathways in the brain that are extremely difficult if not impossible to remove. Just a glance at a beautiful woman stimulates the production of these chemicals at lightning speed and the poor guy gets "zapped". If the cocktail is potent enough he can get hooked or stuck on her and even obsessed with her without even knowing who she is. (Come on guys, you know this is true). Remember the '50 song, "I love you, I need you, won't you tell me your name"?
Advertisers intentionally use this chemical reaction to help fasten the image of their products in the minds of those who see their ads. It's always a breathtakingly beautiful model demonstrating the toilet bowl cleaner. And the focus of the ad will not be on the toilet bowl, toilet brush or the nasty stains being removed. Something else will be present, maybe some cleavage, to give a little zap of "love cocktail" with the hope that the product will be included in the neural pathway just formed and fortified by these brain chemicals.
News anchors are famous for this little maneuver. Katie Couric flopped as soon as they put her behind a desk! (my wife asked me, "What is that? I don't get it." Of course! She is a woman)
Now, all this to say, be careful about who and what you get "stuck" on. Especially if that "hot" factor is present in any way, shape, or form
Tuesday, September 14, 2010
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