John Piper, in his little book, "Jesus - The Only Way to God" spells one of the most dangerous corruptions of basic Christian beliefs which we are experiencing in American society. His introduction includes the idea of a "Commercialized Mindset". If people are not "buying" what we are presenting to them, we get the feeling that there must be something wrong with our "product" (message). Eventually, we "redefine" the truth so that it becomes more palatable. Example: If maintaining that Jesus is the only way to heaven becomes offensive, the "commercial mindset" will modify the message to something like, "Jesus is in some way or another the way to heaven even if you've never heard of Him." Or else just not make an issue about it anymore and quit talking about it.
There IS such a thing as "the offence of the cross." (Gal. 5:11 NIV) If the truth is offensive to some - then let it be. Who are we trying to please, anyway?